Fabric of the Game - The Stories Behind the NHL's Names, Logos And Uniforms
By Chris Creamer & Todd Radom
About the Book
Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channel it into a powerful, shared admiration for their team. We decorate our lives with their logos, stock our wardrobes with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colours. They’re so ingrained in our lives that we don’t even think to ask ourselves why Los Angeles celebrates royalty, why Buffalo cheers for not one but two massive cavalry swords, or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter).
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All that and more is explored in Fabric of the Game, authored by two of the sports world’s leading experts in team branding and design: Chris Creamer and Todd Radom. Tapping into their vast knowledge of the whys and hows, Creamer and Radom explore and share the origin stories behind these and more, talking directly to those involved in the decision processes and designs of the National Hockey League’s team names, logos, and uniforms, pouring through historical accounts to find and deliver the answers to these questions. Learn more about the historied Detroit Red Wings and Chicago Blackhawks, as well as the lost but not forgotten Hartford Whalers and Quebec Nordiques, all the way to the lesser-known Kansas City Scouts and Philadelphia Quakers. Whichever team you pledge allegiance to, Fabric of the Game covers them in-depth with research and knowledge for any hockey fan to enjoy.
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Reviews
"In depth look at NHL jersey history"
"I've now have read the book from cover to cover many many times that now I can confidently say that I can recite most of the facts contained in this book. The photos are great addition. History and nostalgia all in one book. Can't waif for another book covering perhaps another sport. Baseball? Basketball?"
"Well Informed. Well Put Together. Masterpiece."
"I've now have read the book from cover to cover many many times that now I can confidently say that I can recite most of the facts contained in this book. The photos are great addition. History and nostalgia all in one book. Can't waif for another book covering perhaps another sport. Baseball? Basketball?"
"A Beautiful, Fascinating, and History-Rich Book"
"This is a must-have for any and every fan of the NHL and/or sports aesthetics. The authors have combined their decades of knowledge and experience in the universe of sports logos and uniform design to come up with a major opus that takes the reader through over a century of history the NHL and each of its teams - past, present, and in the case of the Seattle Kraken, future. It is visually lush and a fascinating read. This will make a striking addition to any sports fan's coffee table."