About Us
Consulting - Brand Vision - Historical Research
Since 1997, we have been on the frontlines of fan and consumer interaction with the most impactful
brands in sports as we amassed the world’s largest online encyclopedia of sports branding.
Our unique experience on both sides of the playing field of design is an asset to any organization
looking to begin the process of rebranding or laying out their brand strategy for the future.
OUR MISSION
At Player 97, our mission is to redefine the essence of sports branding, offering unparalleled
insights and strategic consulting to enhance your company's presence. We understand more than
anyone how a brand extends beyond mere business—it's an experience, a story that connects with
the fanbase at a profound level.
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Our goal is to not only assist with your identity and historical research projects but to also ensure
your story resonates authentically with those who consume your product. We're here to bridge the
gap between your brand's image and its perception, ensuring it appeals to and is embraced by
consumers while also shining as a beacon of your company.
OUR VISION
Our vision is to offer a fresh new perspective in brand consulting, to transform your company into a
positive example of fan loyalty recognition while also moving forward with its own set of goals. We
aim to harmonize brand essence with audience expectations and to foster the enduring connections
that extend across generations.
Meet the Team
